Today in mobile marketing - Square merges its mobile payments with food delivery by acquiring Caviar; Smaato, an exchange for mobile ads, raises $25 million; Mobile traffic dropped 8.5pc during Friday’s Facebook outage; Enterprise mobile apps pay the most yet attract few developers.
Just about every publisher today is seeing an increasing amount of their traffic coming from mobile devices — often over 50 percent of their overall, in the case of sites like BuzzFeed, Glamour and CNN, reports Ricardo Bilton, noti...
Mobile Commerce Daily today - Walmart.com’s latest overhaul drives more personalized omnichannel experiences; TD Bank optimizes account openings on mobile for added convenience.
Luxury Daily today - Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.
Today in mobile marketing - Uber, Lyft and Airbnb are winning the app download battle; HBO weighs more Web-TV services overseas; Lessons learned on app design for fast-growth markets; Foursquare’s makeover favors ads as check-in buzz fades.
Publishers like USA Today’s FTW, theScore and Sports Illustrated are all tweaking their sports coverage with an eye for what works best on mobile devices, Ricardo Bilton reports. The approach makes sense, writes Bilton, noting that as the sh...
Mobile Commerce Daily today - Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons; Macy’s puts mobile video in back-to-school campaign.
Luxury Daily today - Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort.