Top 10 luxury brand mobile marketers of Q2 – Luxury Daily
Today in luxury marketing: Top 10 luxury brand mobile marketers of Q2; Ferragamo uses microsite to depict global influence.
Twitter has advantage in driving lifestyle app downloads
Twittter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.
Data concerns replace creative as major mobile marketing issue for brands: survey
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.
Line’s marketing potential lies in fun, youth-focused engagements
Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
Top 10 mobile in-store activations from the first half of 2014 – Mobile Commerce Daily
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discover’s customer-service app also drives commerce.
Mobile Minutes: Qualcomm, wearables predictions, Amazon, mobile increases productivity
Today in mobile marketing - Qualcomm bets on 'WiGig' technology with deal for Wilocity; Mixed predictions about wearables like smartwatches and Google Glass; Amazon would go to court to avoid FTC restrictions on in-app purchases; Why it's finally time ...
Top 10 mobile-social initiatives from the first half of 2014
Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused campaigns during the first half of 2014 for brand-building and driving commerce.
Newspapers Still Struggle For Mobile Ad $$
There was a double dose of good news in eMarketer’s mid-year ad forecast of 5% spending growth this year and 83% mobile growth over 2013, Rick Edmonds observes. But, he writes, newspapers and magazines struggle to offer competitive ad buys on the...
Mobile Minutes: In-air use, Telefonica, Songza, connected home, Facebook
Today in mobile marketing - Mobile device use in the air not taking off; Deal creating top German mobile company gets OK; Google buys streaming-music service Songza; Microsoft sides with Qualcomm in showdown over connected home; Facebook to acquire vi...
Applebee’s Tap Room SMS program reinforces neighborhood-bar push – Mobile Commerce Daily
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.