Happy 4th of July! Let freedom ring!
Mobile Marketer will not publish on July 3 in observance of Independence Day.
Domaine Chandon creates mobile ad to showcase limited-edition – Luxury Daily
Luxury Daily today - Domaine Chandon creates mobile ad to showcase limited-edition; US brands, retailers send patriotic emails to show heritage, personality.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Hard Rock merges mobile, travel for a ubiquitous loyalty experience
With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program.
Mobile Minutes: Mobile-first, Allstate, WeChat, Google
Today in mobile marketing - Why mobile-first may not be the best strategy after all; Allstate testing smartphone app to monitor drivers' habits; Tencent's WeChat offers in-app mini shopping malls; Google takes steps to comply with EU's 'right to be for...
Twitter drives brand app downloads via targeted promotions – Luxury Daily
Luxury Daily today - Twitter drives brand app downloads via targeted promotions; Mercedes-Benz outpaces competitors with digital: L2.
Mobile Minutes: Twitter, Facebook, emoji messaging, Blade, T-Mobile
Today in mobile marketing - Twitter officially joins Facebook, Google in offering mobile app install ads; With FbStart, Facebook hands out goodies to mobile app makers; Bye-bye, words: an emoji-only social app is coming; Blade, a helicopter-booking app...
MMA pivots from mobile-first to marketer-first approach
In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a mobile-first one.
IKEA melds digital catalogs, Instagram for unique social merchandising strategy – Mobile Commerce Daily
Mobile Commerce Daily today - IKEA melds digital catalogs, Instagram for unique social merchandising strategy; EBay, Gilt prioritize fashion-first wearable tech to push sales.