Mobile Commerce Daily today - IBM exec claims untargeted mobile messages are the new spam; BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives.
Today in mobile marketing - T-Mobile will waive data fees for music services; Japan's ruling party says won't regulate bitcoin for now; Mobile marketing stumbles as Pandora plays SF ads in NY; Swatch waiting with Apple for smartwatch market to grow.
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
The Fire phone, the product of four years of research and development that Amazon has introduced, offers Amazon fans the chance to live in an Amazon-themed world, where just about every element can be identified, listed, ranked, shared and, of course, ...
Luxury Daily today - Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad; Reputation risks arise for luxury brands in emerging markets: report.
Mobile Commerce Daily today - Denny’s pilots mobile loyalty program with marketing optimization in mind; Baja Fresh tracks ROI on mobile offers using real-time redemptions.
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.
Whether you know it or not, your brand is shelling out money for clicks that did not come from humans. Precious marketing dollars are being burned because a competitor decided to raise your effective cost per action using sophisticated bots. Ted Dhanik...
Mobile Commerce Daily today - Walmart ramps up mobile in-store program with Stylr app acquisition; PayPal nixes remote check deposit as banks jump onto trend.