Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad – Luxury Daily
Luxury Daily today - Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad; Burberry, Louis Vuitton, Gucci make top 10 in L2 China study.
Mobile Minutes: Spotify, Google, Amazon, Samsung
Today in mobile marketing - Spotify lands another hot integration, this time with mixing app Djay; Google developing tablet with advanced vision capabilities; Amazon escalates its battle against Hachette; Samsung to retire Music Hub streaming service.
Physical assets underpin mobile’s next phase of in-store growth – Mobile Commerce Daily
Mobile Commerce Daily today - Physical assets underpin mobile’s next phase of in-store growth; Remote deposit capture is approaching universal availability: report.
Better calls-to-action, content propel next-generation SMS segmentation
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
McDonald’s adds value to mobile payments trial with ordering, offers – Mobile Commerce Daily
Mobile Commerce Daily today - McDonald’s adds value to mobile payments trial with ordering, offers; SemaConnect electric car charging stations get their own Google Glass app.
A. Lange & Söhne attempts interaction via catalog app social networking – Luxury Daily
Luxury Daily today - A. Lange & Söhne attempts interaction via catalog app social networking; 60pc of affluent Baby Boomers inclined to use social media: report.
Mobile Minutes: China Mobile, Verizon, Facebook, Google+
Today in mobile marketing - China Mobile to boost content as Tencent’s WeChat eats texts; Verizon to test mobile video on 4G LTE at Indy 500; Facebook adds feature to identify music, TV shows; Google+ gets new Android app, automatically generated photo albums.
Best Western repeats Disney-themed augmented reality strategy to reach teens
For Best Western’s second augmented reality campaign, the chain is partnering with Disney Channel to enable guests to interact with a life-sized cutout of Zendaya, the star of a new Disney Channel original movie.