NEW YORK – A Saatchi & Saatchi executive at the 2014 MMA Forum discussed two campaigns from Procter & Gamble and Lexus that highlight the growing trend towards leveraging user-generated and social content as cheaper alternatives in creating big branding campaigns.
After amassing 19,000 very engaged followers in a year on image-based social network We Heart It, Candie’s is the first to test out recently introduced native ads on the platform.
There are a billion people in India without Internet access, 300 million without electricity, and the same number of illiterate citizens. There also are 100 million people on Facebook, 30 million on Twitter and 50 million who use WhatsApp. Caroline O&r...
More than half of U.S. households now have tablets and three-quarters have smartphones. That the latest finding from the Donald W. Reynolds Journalism Institute mobile media poll. In households with children, 70 percent had tablets and 88 percent had s...
Shaw Media, the 163-year-old, family-owned, 100+ print and digital publication company that operates in Illinois and Iowa, opted to move quickly into the responsive design space. Ben Shaw, who is head of digital operations for the company, notes that t...
Shaw Media, the 163-year-old, family-owned, 100+ print and digital publication company that operates in Illinois and Iowa, opted to move quickly into the responsive design space. Ben Shaw, who is head of digital operations for the company, notes that t...
Amazon has joined a list of more than 100 tech firms signing a letter opposed to the FCC’s reported plan to change net neutrality rules to create faster and slower lanes. Other signers include Facebook, Google, Kickstarter, Twilio, Codecadem...
NEW YORK - A YP executive at the 2014 MMA Forum explained how the company is using scientific rigor to accelerate behavioral and location-based product development in advertising through its newly acquired ad firm Sense Networks.
NEW YORK - A YP executive at the 2014 MMA Forum explained how the company is using scientific rigor to accelerate behavioral and location-based product development in advertising through its newly acquired ad firm Sense Networks.
NEW YORK - A Marketing Evolution executive at the 2014 MMA Forum said a new study reveals that shifting advertising dollars towards mobile campaigns will impact more people with the same budget.