NEW YORK - A Marketing Evolution executive at the 2014 MMA Forum said a new study reveals that shifting advertising dollars towards mobile campaigns will impact more people with the same budget.
Today in mobile marketing - Google needs to rule online shopping to show its ads really work; Twitter plunges as more shares hit market; Alibaba’s next challenge: Making money from mobile traffic; Tumblr’s new mobile apps cut the PC cord.
Today in mobile marketing - Google needs to rule online shopping to show its ads really work; Twitter plunges as more shares hit market; Alibaba’s next challenge: Making money from mobile traffic; Tumblr’s new mobile apps cut the PC cord.
Luxury Daily today - NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.
Luxury Daily today - NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.
NEW YORK – A Yahoo executive at the 2014 MMA Forum said that marketers need to run advertising campaigns that focus more on finding contextually-relevant moments to target consumers instead of relying on social media for engagement.
ConnecTV moves from its original social media app function to video clip sharing, selling advertising and offering video clips that link to stations’ websites and YouTube channels. Shazam, a sound-recognition app that identifies music, TV shows a...
KTNV, Journal Broadcast Group’s Las Vegas ABC affiliate, has launched a multiplatform initiative to tap teens, people like parents who have a vested interest in the teens and advertisers who want to reach all of them. Diana Marszalek reports on F...