LA Times Unveils Digital Makeover Today
The competitive battle is intensifying in Los Angeles this week. The Los Angeles Times unveils its digital makeover today with a focus on mobile. The Los Angeles Register announced yesterday it is offering subscription delivery services.
Tiffany relies on Mother’s Day timing for mobile ad click-throughs – Luxury Daily
Luxury Daily today - Tiffany relies on Mother’s Day timing for mobile ad click-throughs; Louis Vuitton still number one in awareness for Chinese: report.
Mobile Minutes: Target, Apple-Samsung, Google, mobile dominance
Today in mobile marketing - Target CEO out as data breach fallout goes on; Apple-Samsung legal outcome won't likely end feud; Google buys Rangespan to step up battle with Amazon; Can Europe repeat its dominance in mobile?
Taco Bell, Toyota promote branded Pandora content via new native ads
Pandora is trying out native advertising in its stations list for the first time, promoting stations from brands such as Taco Bell, Skechers, Bacardi, Sonos and Toyota in the area where users look for new stations they might like.
7 Brands Shake Up 2014 NewFronts
It’s been a week of announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the Digital Content NewFronts. Christopher Heine and David Greiner look at seven media br...
Retailers Look To Merge Offline And Online
Although ecommerce sales will account for just 6.4% of the $4.73 trillion in total U.S. retail sales expected this year, the true impact will be much bigger, according to a new eMarketer report. Of the 219.4 million internet users in the U.S. 14 and ol...