12pc of brands enable consumers to view store inventory via mobile: L2 – Luxury Daily
Luxury Daily today - 12pc of brands enable consumers to view store inventory via mobile: L2; Bergdorf Goodman offers rush delivery to boost weekend sales.
Mobile Minutes: LinkedIn, Paypal, MyFitnessPal, New York Wi-Fi
Today in mobile marketing - Despite 'Intro' flop, LinkedIn planning more mobile apps; PayPal rebrands, touting mobile payment abilities; MyFitnessPal starts tracking steps to grow the world's largest nutrition database; New York City’s plan to turn pay phones into Wi-Fi hot spots.
Brands crack into interactive narrative marketing with Snapchat Stories
Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. However, with a tender young demographic and limited control, the tactic is not well-suited for every marketer right now.
AP Introduces Video Puzzles App
The Associated Press has announced the debut of AP Video Puzzles, a mobile puzzle app, using AP’s news and entertainment video footage. Available in the Apple iTunes, Google Play and Amazon app stores, AP Video Puzzles feature footage f...
Tablets Challenge Desktops As Video Channel
Tablets are taking on a more important role in advertising and ecommerce as the U.S. market for tablet use matures. Nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer.
Tablets Challenge Desktops In Video
Tablets are taking on a more important role in advertising and ecommerce as the U.S. market for tablet use matures. Nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer.
Newspapers Lag In Mobile Traffic Boom
Newspapers aren’t weathering the Web’s mobile seachange. Newspapers constitute just 0.9 percent of desktop browsing time, and even less on smartphones (0.2 percent) and tablets (0.4 percent). A new report looks at why and how newspapers are...
Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily
Luxury Daily today - Ferragamo examines codes with fragrance-based Tumblr page; Building for mobile-first provides better omnichannel experience: Gilt exec.
Mobile Minutes: YouTube, app ticketing, SnapChat, kid wearables
Today in mobile marketing - YouTube unveils Google Preferred at NewFronts event; App ticketing coming to LIRR and Metro-North in 2015; Major Snapchat update adds chatting, video calls; Kid wearables? LeapFrog debuts fitness tracker for training wheels ...