Microsoft is moving quickly to fix a bug in its Internet Explorer browser versions 6 to 11 after a computer security firm disclosed the flaw over the weekend. Jim Finkle reports those versions dominate desktop browsing, accounting for 55 percent of the...
Luxury Daily today - Gucci counsel says consumer consent essential in mobile marketing; Understanding the brand’s risk tolerance key to intellectual property agreements.
Today in mobile commerce — Domino’s Pizza jumps ahead in mobile ordering with 3D imaging app; Millennials empowered by mobile, social to dictate path to purchase: report.
Today in mobile marketing - Amazon, in threat to UPS, tries its own deliveries; Google may bestow Wi-Fi in its Google Fiber cities; AT&T eyes high-speed Internet in 100 cities; Cloud strength helps Microsoft earnings top Street.
Mobile video viewers who watched at least one video a month were nearly twice as likely to exceed their data limit (67%) than those who consumed mobile video less often (36%). The study by Wakefield Research for Citrix found frequent mobile video viewe...
Luxury Daily today - Hermès shoots for diversion over commerce in mobile ad; Facebook incorporates brand data to better target consumers.
Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
The Weather Channel launched a new application yesterday, with Kellogg as the first advertiser to take over the app’s new newsfeed format.
In its first-ever benchmark report for mobile video ads, the Mobile Marketing Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
Today in mobile commerce - Starbucks whips up clever SMS, MMS campaign for summer drink buzz; Razorfish exec: Beacons speed up seamless in-store, digital shopping.