A recent Nielsen study across the U.S., China, India and Brazil found that money matters to Millennials and they are saving. Millennials are now one-fourth of the world population. “Upscale” Millennial, defined for the study as those 18 to ...
Twitter began selling ads in mobile apps today through MoPub, the mobile ad exchange its bought last fall. AdAge reports that Twitter's advertisers will be able to buy mobile app install ads, the mobile web’s dominant form of advertisin...
London-based agency Fetch has been spreading out across the globe with offices now in San Francisco, Berlin and a site in Hong Kong on the way.
Today in mobile marketing - Twitter introduces mobile app install ads and integrated ad-buying with MoPub; Buy once, play anywhere: First universal Windows apps hit Microsoft app stores; 'Kill switch' may be standard on U.S. phones in 2015; Google laun...
Today on Mobile Commerce Daily - Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins; 7-Eleven cranks up app downloads with mobile-exclusive sweepstakes.
Luxury Daily today - Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Red Bull and Priceline are among a handful of brands that are taking advantage of the growing creative opportunities with Android applications as marketers begin to pour more money into the operating system.