IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
Reaching college students on mobile requires innovation
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
Mobile Minutes: Twitter, Amazon, Lenovo, Qualcomm
Today in mobile marketing - Twitter to acquire Android lockscreen app Cover; Amazon debuts 'Dash' stick for scanning, adding groceries to AmazonFresh; Lenovo buys mobile, 3G, LTE technology patent portfolio; Qualcomm adds fastest ever 64-bit Snapdragon...
Hermès creates origami app to accompany print magazine – Luxury Daily
Luxury Daily today - Hermès creates origami app to accompany print magazine; Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.
Local Media Group Votes In Non-newspapers
The Local Media Association has changed its bylaws to create a new class of membership called "Local Media Members." The association announced that this new class will allow non-newspaper media companies such as TV stations, radio stations, directory p...
La Presse + Pushes Mobile’s Frontier
The investment of La Presse +, an iPad-only app from Montreal’s La Presse newspaper, is a big one: $36 million (about $40 million Canadian) and roughly 100 new staffers ranging from programmers and developers to a small fleet of videographers. Bu...
Subway takes bigger bite of mobile ordering with New York expansion – Mobile Commerce Daily
Mobile Commerce Daily today - Subway takes bigger bite of mobile ordering with New York expansion; Ace Hardware finds high-value mobile offers are most popular.
Top 10 luxury branding efforts of Q1- Luxury Daily
Luxury daily today - SK-II promotes pop-up skincare studio via geo-targeted mobile ad; Top 10 luxury branding efforts of Q1.