How the 5 biggest QSRs are leveraging mobile payments – Mobile Commerce Daily
Mobile Commerce Daily today - How the 5 biggest QSRs are leveraging mobile payments; RetailMeNot expands beyond push strategy with sports complex partnership.
Mobile Minutes: Red Sox, mobile wallet, FCC, long-form content
Today in mobile marketing - Red Sox seek younger fans via mobile technology; Consumers are still seeing seams in the mobile wallet; More Wi-Fi is better: FCC expands use of 5GHz spectrum; Mobile video viewers spend majority time watching long-form cont...
Making First-time Visitors Loyal Readers
Michael Silberman, New York Mag.com’s general manager, is trying to figure out how to nudge visitors who visit a website for the first time into returning. Sam Kirkland reports that last year 46 million Web users visited New York magazine’s...
Viewable Impressions Now New Metric
The Media Ratings Council has issued a new metric for online advertising. Alex Kantrowitz writes in AdAge that the online ad industry has worked hard over the past few years to establish a new metric because between 30% and more than half of all o...
How Mobile May Flip The Money Switch
As news consumers gravitate toward mobile in troves, the question at many media companies is whether dollars, not dimes or pennies, will follow. An audience-inventory problem persists in mobile because supply far outweighs advertiser demand for mobile ...
H&M misses out on immersive mobile video opportunity with spring campaign – Mobile Commerce Daily
Mobile Commerce Daily today - H&M misses out on immersive mobile video opportunity with spring campaign; Panera customizes take-out ordering experience via mobile.
Marc Jacobs targets loyalists with New York Times pre-order ad – Luxury Daily
Luxury Daily today - Marc Jacobs targets loyalists with New York Times pre-order ad; Top 10 luxury brand multichannel marketers of Q1.
Mobile Minutes: Snapchat, mobile dating, Apple, Twitter
Today in mobile marketing - Snapchat grows up: How college officials are using the app; Online and mobile dating face privacy, safety concerns; Apple sued Samsung, but Google, too, is a foe; Twitter is killing itself in order to grow and please Wall St...
What to expect at IAB Mobile Marketplace
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.