Smith: Time.com Gets Mobile Right
Steve Smith: "Time.com is a strong example of mobile Web/adaptive design that really works on the handset. ... This is way off Pathfinder's original misdirected trail."
Mobile Minutes: GrubHub, Twitter #Music, HTML5, Pinterest
Today in mobile marketing - GrubHub boosts anticipated size of IPO; Twitter #Music pulled from app store, shutting down April 18; Half full or half empty? HTML5's mixed outlook; Nearly everybody in digital advertising is calling Pinterest for a job.
Bergdorf looks to boost in-store 5F foot traffic with mobile ad – Luxury Daily
Luxury Daily today - Bergdorf looks to boost in-store 5F foot traffic with mobile ad; Hermès adds whimsy to Metamorphosis print campaign.
Dior enrolls consumers in digital beauty school to build product awareness
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands and retailers must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar a...
Gap capitalizes on iPad adoption to drive blogger-influenced sales – Mobile Commerce Daily
Mobile Commerce Daily today - Gap capitalizes on iPad adoption to drive blogger-influenced sales; Golden State Warriors enhance game day with beacon technology.
Apps A Slam Dunk With March Madness Fans
According to a study conducted by Harris Interactive for SOASTA, mobile users are turning to their second screen during the workday to keep up with this year's NCAA basketball tournament.
Early Tourney Play Nabs Record Digital Views
The Web and mobile NCAA March Madness Live service, managed by Turner Sports, over the first three days of the 2014 NCAA Men's Basketball Tournament served 21 million live video streams, up 42% versus last year, and more than 4 million hours of live ...
Drilling Under Mobile Ad Spend’s Numbers
While $18 billion in mobile ad spending may sound like a good thing, only two companies are driving that growth: Google and Facebook. And only six companies earned 75% of that total, leaving thousands of publisher competing for $4.5 billion in mobile a...