Hang w/ enhances the impact of celebrity ambassadors – Luxury Daily
Luxury Daily today - Hang w/ enhances the impact of celebrity ambassadors; Fashion critic musical chairs symbolic of New York Times' rebranding efforts.
With organic social reach plummeting, celebrity tie-ins gain importance
The potential for brands in pairing mobile with celebrity endorsements is not only significant – think Samsung’s win with Ellen DeGeneres’ Oscars' selfie – but also increasingly important as brands’ organic reach on social continues to nose-dive.
Razor kickstarts mobile strategy with community-building efforts
Razor’s new application that pulls together social media, content and commerce is the latest example of how brands targeting younger demographics need to create compelling all-inclusive mobile experiences.
Mobile Minutes: European net neutrality, smartwatch app makers, mobile search ads, kindergarten tablet time
Today in mobile marketing - European panel adopts "net neutrality" and mobile roaming rules; Samsung, Google race to woo smartwatch app makers; Report: Google's mobile ad prices now on a steep rise; Washington Elementary adds Tablet Time to kindergarte...
TV Content Drives Multiplatform Viewing
Television shows are the most watched type of video in the U.S., and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download cu...
Quintessentially Lifestyle app uses geolocation to curate concierge experience – Luxury Daily
Luxury Daily today - Quintessentially Lifestyle app uses geolocation to curate concierge experience; Saks embraces US retail trend of permanent free shipping.
Move to native ads fuels full-length mobile video growth
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
Panel: Mobile Gives Papers Second Chance
Mobile is now media's main event and it's giving newspapers a chance to make up for their digital missteps. A panel of newspaper executives speaking at the NAA's mediaXchnage in Denver on Monday stressed the importance of mobile development and warned ...
Berluti maximizes product exposure with Vanity Fair mobile ad – Luxury Daily
Luxury Daily today - Berluti maximizes product exposure with Vanity Fair mobile ad; Gucci brings museum experience to global audience with new Web site.
Mobile Minutes: Popcorn Time, Alibaba, Twitch, Yahoo
Today in mobile marketing - It’s Popcorn Time again: Slick movie piracy app bounces back after shutdown; Can Alibaba taxi app be a growth driver?; Twitch goes mobile with Gameloft's Asphalt 8; Yahoo to release new Flickr app and Web design, replacing previous new one.