Porsche looks to augmented reality for immersive Panamera experience – Luxury Daily
Luxury Daily today - Porsche looks to augmented reality for immersive Panamera experience; British Vogue, Harrods join forces to propel fashion-forward agenda.
Mobile Minutes: Sidecar, Yahoo, Oral-B, Google
Today in mobile marketing - Hate Uber? Sidecar wants to be your friendlier alternative; Yahoo introduces service for buying mobile ads; Oral-B will launch a £199 smartphone toothbrush this June; New Google Wi-Fi app could automatically log you into Starbucks and other private hotspots.
Facebook, Google land blows against wireless carriers, undercutting their role
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
NASCAR exec: Marketers failed to take advantage of mobile during Super Bowl spots
A NASCAR executive who spoke during a Mobile Marketer webinar yesterday said that brands missed out during the Super Bowl by not having a clear call-to-action that brought a commercial from being a check in a box to a definitive return on investment.
Location-Based Apps Luring Big Web Players
Some of the largest Internet companies — including Apple, Yahoo, Google and Microsoft — are rushing to either acquire or strike licensing deals with smaller, location-based mobile platforms. The trend underscores the importance of locati...
Newspapers Primed For Mobile Growth
As the smartphone becomes ubiquitous, newspapers are aggressively developing new products and services to capture audience and advertising. “The smartphone audience tidal wave has lifted the audience for newspaper digital content to new height...
Facebook Buys WhatsApp In $19B Deal
Facebook is acquiring mobile messaging company WhatsApp for about $16 billion, plus $3 billion in stock grants, as the social-networking firm looks to boost the overall time users spend on its properties. The price tag for the deal comprises $4 billi...
Facebook Buys WhatsApp In $19B Deal
Facebook is taking the long view with its purchase of the popular smartphone messaging service. WhatsApp has 450 million monthly users, 70% of whom use it every day. The service is adding a million new users a day. There are 19 billion messages ...
Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut – Luxury Daily
Luxury Daily today - Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut; Fendi prepares drones to film fashion show live-stream.
Mobile Minutes: Wireless system, Line and WeChat, Canadians on Facebook, Microsoft OneDrive
Today in mobile marketing - Wireless system could offer a private fast lane; Asian messaging services like Line and WeChat challenge mobile hierarchy; 10 million Canadians use Facebook on mobile every day, some 20+ times a day; Microsoft OneDrive launc...