Brands find unique paths to step out from clutter on Valentine’s Day
Brands are embracing Valentine's Day to create long-lasting relationships with consumers, but the challenge is to stand out in a sea of romantic-themed campaigns.
What to expect at the 5th Annual Mobile Marketing Day 2014 New York
The fifth annual Mobile Marketing Day in New York on March 13 will delve into what tactics and strategies database and direct marketers can use to tightly mesh mobile into the marketing mix.
Mobile Minutes: Stripe and Square, Deutsche Telekom, Alipay, Latinos
Today in mobile marketing - Stripe and Square face complexity abroad; Deutsche Telekom faces tough call on U.S. mobile exit; Alipay tops in mobile paying; Latinos lead U.S. smartphone use.
Dior introduces fragrance using fairy tale cues – Luxury Daily
Luxury Daily today - Dior introduces fragrance using fairy tale cues; Manolo Blahnik touts timelessness of shoes with Victorian storyscape.
Shazam updates app to retarget users post engagement
With more than 700,000 Shazams during the Super Bowl and a revamped iOS application, Shazam is placing itself as an attractive option for second-screen marketing by providing its growing user base with added value.
HTC One’s photo-sharing campaign drives 54,000 submissions with global approach
More than 54,000 photos were submitted by consumers from around the world via social media sites such as Twitter, Weibo and Wiexin as part of a recent HTC One campaign.
Cohn: Circa Is Adding Structure To News
David Cohn, founder of news app Circa, answers those who think the app just breaks news into mobile friendly chunks: "What we're really doing at Circa is adding structure to information — and it could be the most powerful thing we do."
Raycom Eyes Diversification With Digital Biz
The broadcaster, with its new Raycom Innovation Group, is using digital solutions to confront new challenges to its core business. Joe Fiveash, new corporate VP of digital, strategy and business development, and Pat LaPlatney, group VP, explain the ...
Online florists crank up mobile for acquisition – Mobile Commerce Daily
Mobile Commerce Daily today - Online florists crank up mobile for acquisition; Alex and Ani aims for mobile, in-store conversions via advertising campaign.
Cartier nudges couples with engagement ring mobile ad – Luxury Daily
Luxury Daily today - Cartier nudges couples with engagement ring mobile ad; Harrods departs from norm with in-flight fashion show.