Jacapps Rolls Out Game Apps For Radio
The games are station branded and offer opportunities for sponsor messages and user engagement. The company will release new games quarterly, allowing stations to plan for promotion and sales.
Audi app tracks miles to help business travelers balance expenses – Luxury Daily
Luxury Daily today - Audi app tracks miles to help business travelers balance expenses; Versace takes center stage on Lady Gaga fan site to show authenticity.
Is mobile failing at driving in-store traffic? – Mobile Commerce Daily
Mobile Commerce Daily today - Is mobile failing at driving in-store traffic?; Starbucks inches in on 5M mobile weekly transactions.
Mobile Minutes: App pivot, Samsung, bloatware, Windows tablets
Today in mobile marketing - A pivot could save your mobile app from failing; Samsung’s profit drops as Apple squeezes mobile sales; South Korea to banish bloatware from smartphones; Windows hybrid makers: It's all about the tablet.
Radio Execs Call For FM Chips In Phones
NPR's Paul Haaga and American Public Media Group's Jon McTaggart say FM chips in smartphones would better serve the public in times of crisis. "Now is the time for major cell carriers and manufacturers to activate FM chips in their mobile phones," th...
SMBs Seen To Embrace ‘Non-Advertising’
BIA/Kelsey on Thursday revealed its list of 15 picks and preictions for local media for 2014. The firm predicts a shift from smaller SMBs away from purchased media to other marketing outlets, primarily social media and transaction marketing. Among othe...
Audi unifies consumer journey through dealership app – Luxury Daily
Luxury Daily today - Audi unifies consumer journey through dealership app; Gucci screens documentary at couture fashion week to reach niche audience.
EBay struggles with translating mobile might offline – Mobile Commerce Daily
Mobile Commerce Daily today - EBay struggles with translating mobile might offline; Lord & Taylor, Hudson’s Bay drive mcommerce sales from print circulars.
Webinar on Feb. 20: Mobile and Advertising Lessons Learned from Super Bowl XLVIII
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, Feb. 20 focused on mobile and advertising lessons learned from Super Bowl XLVIII. Speakers include senior executives from NASCAR, DDB Chicago and Zoove.
Leverage real-time marketing to drive mobile email conversions: study
With iPhone users spending longer periods of time reading email than Android users, marketers need to step up their real-time content strategy to turn browsing into action, according to a new report from Movable Ink.