While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
Groupon has a revealed its new face of the health, beauty and wellness category, Favin the Beauty Maven, pointing to the company making a bigger effort in the category, partly with mobile and social.
Mobile Commerce Daily today - CVS, Walgreens drive post-holiday engagements via mobile to deepen relationships; Sears pivots brand focus to membership with mobile as linchpin.
Luxury Daily today - Top 10 luxury brand multichannel marketers of Q4; L2 Think Tank is 2013 Luxury Researcher of the Year.
GoGo will offer free, in-flight mobile Wi-Fi to passengers who connect to Weather.com on its airline partners starting next year.
The rise of mobile video, consolidation in the mobile payments market and the spread of smartwatches are some of the industry trends in store for 2014, according to mobile research firm Yankee Group.
Today in luxury marketing - Top 10 luxury brand mobile campaigns of Q4; A conversation with the Four Seasons’ Isadore Sharp.
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.
As the selfie becomes more popular, marketers should move quickly to tap into the trend as a way to drive consumer engagement before the quickly-evolving mobile space moves onto the next fad.