The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year...
The push and pull between embracing and eschewing technology is one of the trends on the horizon for 2014. Ann Mack, director of trendspotting at JWT Worldwide, talks about why trendspotting is important for media people, how mobile can open new worlds...
Newsrooms are going to start thinking about responsive design in terms of tailoring experiences based on a reader's context in the physical world, Katie Zhu writes for Nieman's series on predictions for journalism in 2014. It's time for newsrooms to re...
Mobile Commerce Daily today - Toys “R” Us chats up mobile users to drive holiday gifting; PayPal boosts mobile gift cards strategy with ePay partnership.
Chanel explores truth of Chanel N°5 with mobile banner ad; Top 10 luxury brand social videos of Q4.
Today in mobile marketing - VH1's winning strategies in mobile and social engagement; Here's what people are actually watching on their smartphones and tablets, as TV goes mobile; Five reasons why the Ubuntu tablet could shock naysayers in 2014; "My iPad has Netflix, Spotify, Twitter – everything": why tablets are killing PCs.
Moms are increasingly relying on mobile to manage their schedules, email and social media, according to a new report from BabyCenter.
Voice-enabled ads are shaping up as an interesting new advertising option on mobile, with promises of helping marketers move beyond the static banner ad to take meaningful advantage of the unique features found on smartphones.
Luxury Daily today - Top 5 luxury gift guides for the 2013 holiday season; Mr Porter uses children’s character to promote holiday dressing guide.