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Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategy

By | September 7th, 2016|Mobile|

Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.

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Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments players

By | September 6th, 2016|Mobile|

Today in mobile marketing – Here's another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe's mobile payment players braced for battle as US rivals move in.

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Paid search spend on digital assistants to skyrocket 3000pc by 2021: report

By | September 6th, 2016|Mobile|

As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, accor...

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Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments players

By | September 6th, 2016|Mobile|

Today in mobile marketing – Here's another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe's mobile payment players braced for battle as US rivals move in.

Comments Off on Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments players

Paid search spend on digital assistants to skyrocket 3000pc by 2021: report

By | September 6th, 2016|Mobile|

As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, accor...

Comments Off on Paid search spend on digital assistants to skyrocket 3000pc by 2021: report