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Retailers retreat from mobile marketing as flash sales interest wanes: BDO

By | December 2nd, 2013|Mobile|

With only 38 percent of retailers investing in mobile marketing this year - down from 50 percent last year - a new report from BDO USA suggests that momentum is dying down for the medium as marketers find that they cannot prove mobile's ROI.

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BBC iPlayer Mobile Use Nears Desktop Use

By | December 2nd, 2013|Mobile|

The BBC iPlayer streaming TV and radio service received 261 million requests during October, up 23% from the same point last year. Of this figure, some 39% of requests came from people watching on a traditional computer, while 37% came from mobile a...

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Smartphone, Tab Users Take Video Mobile

By | December 2nd, 2013|Mobile|

While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. Researc...

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M-Commerce Booms On T-Day, Black Friday

By | December 2nd, 2013|Mobile|

According to Branding Brands — which powers m-commerce for over 200 leading brands, including American Eagle, Costco and Ralph Lauren — visits to 46 smartphone-optimized sites for major retailers saw a 69% increase in visits over Thanksgi...

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