Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing ar...
BIA/Kelsey is projecting local ad revenue to grow at a rate of 2.8% per year, hitting $151 billion by 2017. The firm had previously forecast an annual rate of 2.3%, but revised its report based on an expected increase in online ad spending.
Luxury Daily today - Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty; LVMH consolidates beauty research to affirm authenticity, boost innovations.
Today in mobile marketing - Disney struggles to make its free gaming apps pay; China Mobile courts overseas users with mobile app; T-Mobile looks to raise money to buy spectrum; Asus hopes new Chromebooks, smartphones, and wearables will turn fortunes ...
Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.
Although Apple’s brand loyalty remains relatively high, an opportunity for Samsung to more aggressively target female iPhone users is breaking out as sales plateau.
OpenX, an ad independent ad server that is a distant second to Google, is ramping up its mobile efforts, hiring four new mobile executives. The company also plans to double its current mobile-focused team of 30 to about 60.
OpenX, an ad independent ad server that is a distant second to Google, is ramping up its mobile efforts, hiring four new mobile executives. The company also plans to double its current mobile-focused team of 30 to about 60.