Estée Lauder abbreviates fragrance film for Pandora mobile ads – Luxury Daily
Luxury daily today - Estée Lauder abbreviates fragrance film for Pandora mobile ads; Fendi educates fans worldwide on furrier roots with traveling exhibit.
Will Thanksgiving be the biggest mobile shopping day ever? – Mobile Commerce Daily
Mobile Commerce Daily today - Will Thanksgiving be the biggest mobile shopping day ever?; Best Buy energizes SMS with push alert for Black Friday success.
What millennials reveal about the future of mobile marketing
Brands such as Facebook and Abercrombie & Fitch are finding it harder to win over and keep teen consumers in part because of their mobile habits. As millennials mature and mobile habits change more broadly, other marketers are also likely to struggle to maintain their grip on consumers.
ATSC Publishes Mobile EAS Alert Guide
The implentation guide, available for download from ATSC, provides a roadmap for broadcasters looking to launch a mobile EAS service in their market. M-EAS generates a banner alert on capable mobile devices. The system also aims to include rich medi...
ATSC Publishes Mobile EAS Alert Guide
The implentation guide, available for download from ATSC, provides a roadmap for broadcasters looking to launch a mobile EAS service in their market. M-EAS generates a banner alert on capable mobile devices. The system also aims to include rich medi...
Mobile News Needs Technology Overhaul
Mobile is unlike anything media companies have seen before, not just because of the new opportunities that portability brings, but because it levels the playing field between consumer and media professional. Because their is no "audience" for mobile We...
Mobile News Needs Technology Overhaul
Mobile is unlike anything media companies have seen before, not just because of the new opportunities that portability brings, but because it levels the playing field between consumer and media professional. Because their is no "audience" for mobile We...