Land Rover celebrates personal ambitions in Instagram campaign – Luxury Daily
Today in luxury marketing - Land Rover celebrates personal ambitions in Instagram campaign; Dolce & Gabbana enlists director Martin Scorsese for TV ad effort.
Stop playing safe with multicultural targeting on mobile: panel
NEW YORK – Executives participating in an ad:tech New York 2013 panel all agreed that marketers need to stop playing safe and specifically target minorities by investing in understanding their culture and behavior.
Evolving CMO role is challenge with mobile, claims Microsoft exec
NEW YORK – A Microsoft executive at the ad:tech New York 2013 conference said that the explosion of mobile devices in the past few years means that as consumers are constantly plugged in, they are also increasingly frustrated by devices that are not contextually-relevant.
Mobile Minutes: Apple, Samsung, mobile computing, A/B testing
Today in mobile marketing - Apple adds suppliers to boost smartphone, tablet production; Samsung: Winning big with affordable smartphones; The Internet killed distance. Mobile computing brought it back; Ex-Googlers bring A/B testing to mobile apps.
Geolocation Used To Promote UK Mag Apps
Exact Editions, which packages magazine apps for publishers, has launched an innovative new geolocation feature for some of its apps. Selected paid-for magazine and periodical iOS apps — including back issues — will be free when downloaded...
More Canadians Go Mobile-Only For News
According to research from NADbank, about 43% of adults in Canada read newspapers online, whether alone or in combination with print. And since 2010, the share of that group accessing the news only on mobile devices has skyrocketed.
Mobile minutes: Beyond desktop, flexible screens, Nike, T-Mobile
Today in mobile marketing - New app platforms will take mobile beyond desktop companion; Smartphone makers race to build flexible screens; Nike releases Move app to turn your iPhone 5S into a FuelBand; T-Mobile subscribers up for second straight quarter.
Van Cleef & Arpels illuminates museum exhibit via audio app – Luxury Daily
Luxury Daily today - Van Cleef & Arpels illuminates museum exhibit via audio app; Alfred Dunhill looks to founding pioneers for Johnnie Walker traveler’s trunk.
Twitter’s patent shortfall a potentially significant post-IPO hurdle
While Twitter is expected to reach new heights following its stock debuts tomorrow, the company is also likely to be a bigger target of patent infringement claims once its coffers are full. This could be a potentially troublesome development as Twitter...