Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.
Mobile Commerce Daily today - American Apparel blends AI, IoT with beacon-enabled digital displays; CVS eases customers’ pain points through use of mobile, omnichannel.
A survey of small businesses’ mobile marketing strategies across six countries found that the United States leads in interest in chatbots and giving away free rewards to loyalty members.
Mobile Commerce Daily today - Gilt's in-store debut gets positive response following full-bodied introduction; RetailMeNot's future lies in data-based decisions for content-driven commerce.
Luxury Daily - Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?
Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.
Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the...
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the...