Mobile

/Mobile

RJI Study Shows Millennials Friendly To Long-Form Content On Mobile

By | August 3rd, 2016|Mobile|

The eye-tracking study found total fixation time from 25-52% on text, and participants said that their fixations were explained by their desire to understand the material. Jacqueline Marino, Susan Jacobsen and Robert Gutsche Jr. find that they do expre...

Comments Off on RJI Study Shows Millennials Friendly To Long-Form Content On Mobile

RJI Study Shows Millennials Friendly To Long-Form Content On Mobile

By | August 3rd, 2016|Mobile|

The eye-tracking study found total fixation time from 25-52% on text, and participants said that their fixations were explained by their desire to understand the material. Jacqueline Marino, Susan Jacobsen and Robert Gutsche Jr. find that they do expre...

Comments Off on RJI Study Shows Millennials Friendly To Long-Form Content On Mobile

Facebook preferred over YouTube for digital video campaigns: report

By | August 2nd, 2016|Mobile|

Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a ne...

Comments Off on Facebook preferred over YouTube for digital video campaigns: report

Facebook preferred over YouTube for digital video campaigns: report

By | August 2nd, 2016|Mobile|

Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a ne...

Comments Off on Facebook preferred over YouTube for digital video campaigns: report