For mobile video success, start with concept, not length – report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman ...
Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter – Mobile Commerce Daily
Mobile Commerce Daily today - Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter; Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty.