Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Two of the mobile industry’s largest trade associations, GSMA and CTIA, are pooling their resources to create a new large-scale conference highlighting the United States mobile industry and its impact around the world.
Luxury Daily today - Harrods supersizes shopping tote ahead of annual summer sale; High-net-worth individuals’ assets to pass $100tn by 2025: Capgemini.
Mobile Commerce Daily today - Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping; Forrester analyst: Simplified, speedy experiences trump optimizing for conversions.
Luxury Daily today - Retail’s dismal state intertwined with lagging store, management relationship; Burberry brings artisans in-store to personalize retail experience.
Today in mobile marketing – Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won't charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).
NEW YORK - A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers' customers, especially for retailers that have rushed applications to market.
NEW YORK – An executive at American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized that it is imperative to make mobile and digital interfaces as sleek and helpful as possible, allowing customers to quickly complete their tasks without getting in the way.