The switch will happen a year earlier than expected according to a new ZenithOptimedia report released Monday. It expects a $99.3 billion global spend on mobile internet advertising in 2017, Reuters reports, 2% more than will be spent on desktop. ...
The switch will happen a year earlier than expected according to a new ZenithOptimedia report released Monday. It expects a $99.3 billion global spend on mobile internet advertising in 2017, Reuters reports, 2% more than will be spent on desktop. ...
Virtual reality and artificial intelligence could make digital marketing a less lonely consumer experience and marketers should act now to begin reimagining their engagements. Watch this video for the full analysis.
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.
Mobile Commerce Daily today - Shopping apps slim down, running risk of inhibiting experience; PREIT taps mall-wide mobile loyalty for greater personalization.
Luxury Daily today - WeChat offers underused direct-marketing possibilities for brands: L2; Wait time between runway and retail is consumer turn off: Fashionbi.
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to i...
Mobile Commerce Daily today - Walmart Pay expands as repeat use drives more than 80pc of transactions; Sephora smells fragrance success with personalized mobile quiz.
Luxury Daily today - Marc Jacobs casts diverse group for boundary-pushing campaign; How should brands respond when an ambassador makes headlines?
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.