Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
Google unveiled a host of new products and developments at its I/O developer conference Wednesday, from Daydream, a new VR system, to an Internet-connected speaker for the home and new features for its Android OS. Michael Liedtke reports on the lot, in...