Snapchat’s shoppable ads can unlock data, sales if relevant – Mobile Commerce Daily
Mobile Commerce Daily today - Snapchat's shoppable ads can unlock data, sales if relevant; MCX bows out as opportunity narrows for new mobile payment entries.
Walmart Pay’s national launch positions retailer for mobile-driven second half – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart Pay’s national launch positions retailer for mobile-driven second half; Simon, Starwood malls adopt Spring rewards, heating up competition with Plenti.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Mobile is most popular method for researching products: report
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new surve...
Burberry explores Mr. Burberry’s narrative via GQ films – Luxury Daily
Luxury Daily today - Burberry explores Mr. Burberry’s narrative via GQ films; Will the 2016 US presidential election hurt luxury retail?
Instagram’s video carousel ads a chance to spin creative stories
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English...called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.
Wally introduces yacht racing app in anticipation of continued market growth – Luxury Daily
Luxury Daily today - Wally introduces yacht racing app in anticipation of continued market growth; 100pc of retailers worried about cyber security.