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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

By | April 20th, 2016|Mobile|

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

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Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

By | April 20th, 2016|Mobile|

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

By | April 20th, 2016|Mobile|

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

Comments Off on Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

By | April 20th, 2016|Mobile|

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

Comments Off on Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade Room

By | April 19th, 2016|Mobile|

Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China's crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.

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Mobile M&As increase 35pc on wave of branded content interest: report

By | April 19th, 2016|Mobile|

The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a ne...

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CVS heats up competition with Walgreens via mobile-enabled curbside pickup – Mobile Commerce Daily

By | April 19th, 2016|Mobile|

Mobile Commerce Daily today - CVS heats up competition with Walgreens via mobile-enabled curbside pickup; McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue.

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