Luxury Daily - Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2; Ferragamo crafts off-the-clock style solutions for running around town.
Today in mobile marketing – Apple pursues new search features for a crowded app store; Huawei virtual reality headset will compete with Samsung Gear VR for mobile supremacy; Amazon Studios wins CinemaCon exhibitors, pledging big theatrical push; The Atlantic tests mobile ads built for Google Amp.
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
Mobile Commerce Daily today - Mcommerce sales on iPhone catch up to iPad for first time: report; American Express exec: Data and automation are mobile programmatic’s must-haves.
NEW YORK – An executive from the Media Rating Council at the MMA Mobile Automation and Programmatic Leadership Forum emphasized how important it is for researchers to value verification and transparency, especially when it comes to location data.
Luxury Daily today - Bulgari gives guided tour of eclectically remodeled London boutique; European Parliament directive to help luxury brands keep trade secrets from competition.
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
NEW YORK – A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in mobile video if they want to boost their return on investment by a significant amount.