The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Luxury Daily today - BMW helps young consumers 'ReachNow' for on-demand mobility; Top 10 luxury brand digital efforts of Q1.
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.
Mobile Commerce Daily today - Applebee’s boosts convenience of mobile ordering with curbside pickup; Hulu encourages app downloads with virtual reality, other nontraditional methods.
Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
Luxury Daily today - Top 10 luxury brand social marketers of Q1; Montblanc increases mobile outreach and visibility to create aspiration.
Mobile Commerce Daily today - Applebee’s boosts convenience of mobile ordering with curbside pickup; Hulu encourages app downloads with virtual reality, other nontraditional methods.
Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.