Hennessy takes consumers on 360-degree odyssey of the senses – Luxury Daily
Luxury Daily today - Hennessy takes consumers on 360-degree odyssey of the senses; Unified commerce is Holy Grail most retailers are still seeking: report.
How Macy’s maximized in-store traffic with beacons during Black Friday – Mobile Commerce Daily
Mobile Commerce Daily today - How Macy’s maximized in-store traffic with beacons during Black Friday; Sears Outlet exec: Mobile search results in higher in-store traffic.
Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets
Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter's Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet.
Marketers value location-based ads, but in-store experience is lacking: Forbes exec
NEW YORK – A Forbes executive at the Mobile Marketing Association's Mobile Location Leadership Forum predicted that location-based ads will eventually make up 40 percent of ad spend and the number of location-aware applications will triple by 2019.
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.
Mobile Minutes: Blendle lands in US; Uber model struggles; Snapchat builds marketing prowess; Wave-and-pay wearables
Today in mobile marketing – Pay-per-article startup Blendle signs up US partners; The Uber model, it turns out, doesn’t translate; Snapchat's two new hires will help it show its true value to marketers; Wave-and-pay wearables are convenient for users and crooks alike.
Mobile Minutes: Blendle lands in US; Uber model struggles; Snapchat builds marketing prowess; Wave-and-pay wearables
Today in mobile marketing – Pay-per-article startup Blendle signs up US partners; The Uber model, it turns out, doesn’t translate; Snapchat's two new hires will help it show its true value to marketers; Wave-and-pay wearables are convenient for users and crooks alike.
BMW pushes product line to consumers on the Late Shift – Luxury Daily
Luxury Daily today - BMW pushes product line to consumers on the "Late Shift"; Smartwatches muscle analog for attention, recognition at Baselworld 2016.