Amazon, Staples and Etsy were just a few of the numerous brands leveraging social media to appeal to followers for yesterday’s St. Patrick’s Day celebration, tying their products into the holiday in creative ways.
Luxury Daily today - Dior gives insider look at beauty on dedicated Instagram account; 95pc of email marketing deemed irrelevant by recipients.
Today in mobile marketing – How Snapchat won this year's SXSW; No, the on-demand economy isn’t about to implode; Google finds compromise with T-Mobile's Binge-On; Ben Affleck, Matt Damon team for Go90 competition series ‘The Runner.’
Mobile Commerce Daily today - MasterCard tees up VR, wearables commerce at PGA tournament; Walgreens updates app for seamless experiences from Web search.
Today in mobile marketing – Fandango to rebrand M-Go video service FandangoNow; Like Facebook, Instagram is about to go – gasp – algorithmic; Food delivery startup SpoonRocket to close shop; Transit study calls for Uber and cities to come together.
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
Kind of puts ad blockers in a whole new light: an Enders Analysis report released Wednesday finds that between 18% and 79% of the mobile data transferred to users was ad content. Lara O'Reilly reports.