Mobile Commerce Daily today - Mcommerce approached parity with desktop for top retailers in Q4: report; Clinique uncaps mobile sales via pop star-centered shoppable music video.
It's an important milestone: eMarketer forecasts that in 2017, 51.2% of digital buyers will make a purchase using their smartphone. The figure speaks to the growing acculturation toward m-commerce, and the forecast also suggests that next year will see...
Luxury Daily today - Retailers turn to Snapchat to share fashion week with curious clientele; Barneys appeals to time-strapped luxurians with customizable digital stationery.
Mobile Commerce Daily today - Wendy’s cooks up new mobile app, self-order kiosks to drive sales; Mobile commerce week in review: Frustrated shoppers and better experiences.
Today in mobile marketing – Facebook’s move to lure video ad bucks from Google; Twitter use reconsidered by London tube after tweet feed change; Popular fitness app Runkeeper to be acquired by Asics; Visa details stake in payments startup Square.
As mobile advertising continues to grow, big brands are also looking for ways to deliver a mass appeal, a growing trend that was apparent last week for the Super Bowl and from 20th Century Fox. At the same time, branded hashtags and banner ads showed t...