Most users of Verizon's go90 service will be exempt from data limits, Tali Arbel reports, part of its "FreeBee" sponsored data program unveiled last month. Critics are crying foul on Verizon, meanwhile, for using such a sponsored data plan to create un...
Today in mobile marketing – Valentine's Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.
Luxury Daily today - Versace spreads the love with branded emoji creator; Department stores still need to hone omnichannel approach: L2.
Mobile Commerce Daily today - Pizza Hut scores Super Bowl sales touchdown with mobile orders; Visa catches up to competitors with transaction control mobile alerts.
Lucia Moses writes hiring more staff is just part of the cost of publishing on platforms like Facebook Instant Articles and Snapchat. Being a distributed publisher also means existing staff are taking on extra work to prepare and push out their a...
Parikshit Mishra writes Viacom is reportedly extending its deal with Snapchat to sell advertising on the social app's behalf. Viacom, which publishes Comedy Central and MTV content on Snapchat, will have the right to sell against its own content on the...
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.