Brands score touchdown with early release of Super Bowl ads on social
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7
Today in mobile marketing – Super Bowl tests Twitter's dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.
Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily
Luxury Daily - Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.
Android Pay, Apple Pay reach parity as mobile pay adoption grows: report – Mobile Commerce Daily
Mobile Commerce Daily today - Android Pay, Apple Pay reach parity as mobile pay adoption grows: report; Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
BMW partners with Moovit to extend mobility platform – Luxury Daily
Luxury Daily today - BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.
Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration – Mobile Commerce Daily
Mobile Commerce Daily today - Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration; Elizabeth Arden evolves as augmented reality’s sales influence grows.