Mobile Commerce Daily today - DKNY, Lesportsac serve inclusive experiences on location-based discount app; Anthropologie wraps up gift registry sales via iPhone app update.
As wearables and emojis both continue to gain traction, marketers may have an opportunity to tap social media as a key communication channel for connecting with target audiences.
Today in mobile marketing – Google Maps for Android adds driving mode to predict where you're going; Stretchy smart clothes on the way to your closet; PewDiePie to launch his own content network; Got Marshmallow? 6 cool things to try with Android 6.0.
Mobile Commerce Daily today - First-time mobile app transactions jump across verticals: report; Southwest Airlines streamlines in-app bookings via Rapid Rewards integration.
Luxury Daily today - London light festival looks to brands, social media for foot traffic; Tiffany seeks consumer assistance to define meaning of love.
Today in mobile marketing – Snapchat's daily mobile video views said to rival Facebook's; Live on Twitter: Periscope streaming in tweets; Apple already owns half of smartwatch market: Research; MovieLaLa closes $1.4M seed round from Hollywood angel investors.
Luxury Daily today - Saks acquaints consumers with Toronto through locals’ perspectives; Effective loyalty programs hinge on engaging consumers beyond sign-up.
Mobile Commerce Daily today - Walmart, Walgreens adopt Visa Checkout to narrow mobile conversion gap; Starbucks expands Mobile Order & Pay in Canada following consumer interest.
With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native...