There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report released today by Trusted Media Brands Inc.
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.
Lifetime and Samsung Canada made it easier for Twitter users to share promoted content and drive organic conversations as two of the brands involved in early testing of a new conversational ad format that was launched yesterday.
Luxury Daily today - Smart homes funneling to mainstream, but still present opportunities in luxury; Dior stresses time is not “only enemy” in anti-aging skincare effort.
Mobile Commerce Daily today - Amazon powers office supply category through Twitter contest; Panera stirs up sales with video foreshadowing recipe revamp.
If China's success with WeChat is any indication, messaging apps may do an end run around massive portals like Facebook by coming the focal point of users' online activity -- and their e-commerce habits. Deepa Seetharaman and Juro Osawa report on how m...
Mobile commerce will continue gaining ground this year, Hilary Milnes reports, driven by more millennial phone usage and spending there, along with more opportunities created by retailers. Looking ahead, Milnes also sees retailers focusing on the mobil...
In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge campaigns that advanced how to connect with consumers and build brand awareness via smartphones.