Today in mobile marketing – Google is testing password-free logins; Virtual reality 2015: A year of low-cost options; The Beatles are streaming everywhere, but Spotify has the most to gain; YouTube says T-Mobile is throttling its video traffic.
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user ins...
Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.
Today in mobile marketing – Google plans new, smarter messaging app; Why Jet.com says it's got a smarter way for you to shop online; Tech giants that fell from grace; Twitter's Dorsey wants users to be more expressive.
Luxury Daily today - Bally juxtaposes its aesthetic, modernist design in British Vogue film; Top 10 multichannel marketers of 2015.
Mobile Commerce Daily today - PayPal’s One Touch sees significant use in a boost for platform; Announcing the 2015 Mobile Commerce Awards winners.
According to a survey by AdMonsters, two-thirds of US publishing professionals said that smartphones caused the most monetization trouble. eMarketer reports that while tablets and over-the-top and TV screens also caused issues for a fair number of ...