Kurt Wagner writes the social network now supports Apple Live Photos, the new feature for the company’s iPhone 6s or 6s Plus that captures a few seconds of video (including audio) on either side of a still photo. The feature means users are takin...
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
Today in mobile marketing – Facebook plans to shape up social software for work in 2016; Why I think Amazon's Echo is the breakthrough product of 2015; The year we started buying phones like we buy cars; Doug Barry, John Baldecchi form Digital Riot Media to make movies for Vine fans.
Luxury Daily today - Georg Jensen activates holiday gifting with two-screen experience; Top 10 luxury advertising efforts of 2015.
Mobile Commerce Daily today - Starbucks is 2015 Mobile Retailer of the Year; Wayfair builds mcommerce strength with 35pc of orders on mobile.
Our buying style has completely changed over the course of the past several decades—this is a known fact. The buying process our grandparents, or even [...]
Brands such as Nike, Lucky Charms and JCPenney crushed it on Tumblr in 2015 with sponsored posts that drew significant engagement by pairing visually appealing imagery with humorous copy – both unflinchingly brief.
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.