Breitling propels two-way communication with connected timepiece – Luxury Daily
Luxury Daily today - Breitling propels two-way communication with connected timepiece; Saks Fifth Avenue narrows focus with dedicated men’s store.
Mobile Minutes: Facebook app; NFL and Snapchat; BlackBerry blooms; Apple, Samsung face off
Today in mobile marketing – Facebook tops 2015 US app charts, Netflix app surges worldwide; NFL signs on as first Snapchat Explorer sports partner; BlackBerry earnings top expectations on software; shares rally; Apple and Samsung will launch mobile payment battle in China in 2016.
The biggest mobile marketing wins and losses of 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Mobile Minutes: Regulators eye sponsored data; Snapchat’s data deals; Apple names COO; Silicon Valley cools
Today in mobile marketing – Regulators want to talk to AT&T, Comcast and T-Mobile about sponsored data; Snapchat is cutting data deals to lure advertisers; Apple names Jeff Williams COO, a job once held by Tim Cook; Silicon Valley's cash party is coming to an end.
Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report – Mobile Commerce Daily
Mobile Commerce Daily today - Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report; Retale steps into virtual reality showroom through commerce app.
MyTheresa embraces mobile functionality for channel update – Luxury Daily
Luxury Daily today - MyTheresa embraces mobile functionality for channel update; Fashion brands still struggling with sustainability practices: Fashionbi.
How brands can get more mileage out of Guinness record-breaking events
When marketers hold events designed to break world records and promote good brand sentiment, mobile video and social are playing a significant part of the strategy to get the most mileage out of these happenings.
Mobile Minutes: Facebook and Uber; Apple shuts Topsy; Amazon’s thank you notes; Wearables disappear
Today in mobile marketing – Facebook partners with Uber for ride-hailing service via Messenger; Apple shuts Twitter-analytics firm Topsy; Amazon beefs up gift receipt service with automated thank you notes; 2016 will be the year wearables disappear, says VC.
Mercedes trades old luxury for new with ride-sharing app – Luxury Daily
Luxury Daily today - Mercedes trades old luxury for new with ride-sharing app; Search-engine marketing, mobile-first attitude define “Genius” brands: L2.
Taco Bell garnishes mobile loyalty with gamification for millennial appeal – Mobile Commerce Daily
Mobile Commerce Daily today - Taco Bell garnishes mobile loyalty with gamification for millennial appeal; Macy’s inspires holiday shopping cheer through Instagram with short video.