Luxury Daily today - Burberry brings personalization to big screen via interactive billboard; Ferragamo best positioned to leverage women's footwear market growth.
Mobile and broadband providers are starting to exclude some video from data caps, freeing up data for other apps and services. But the practice has run afoul of net neutrality advocates who say innovation could be curtailed if smaller video providers c...
Media buying and planning has gotten a lot more complicated these days. With the explosion of social, digital and mobile media, and all the myriad ways to chase an audience, it can be tough to find the right partner.
The Washington Post's new election 2016-themed mobile game, "Floppy Candidate," lets users play as their favorite presidential candidate and bob and weave their way through news-centric obstacles, from giant old-school tape recorders to the Washington ...
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
Today in mobile marketing – Mobile video growth slows as it nears half of digital content; New York court orders DraftKings, FanDuel to cease operating in state; Alibaba's burgeoning media empire is starting to look a lot like Amazon’s; A protest app rises to the top in Taiwan.
Luxury Daily today - Gucci hands Snapchat over to 'creative pioneer' Jared Leto; Louis Vuitton reveals inner techie to launch personal collection.
Mobile Commerce Daily today - Express unfurls mobile-optimized gift guides via stylish Instagram posts; Why Apple Pay is not gaining ground against PayPal, bank apps.
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
Today in mobile marketing – Market to millennials by getting out of the way; Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll; Facebook bends to publishers, tweaks Instant Articles advertising; Twitter looks to make money from ads aimed at logged-out users.