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Google’s Bid For Faster Mobile Search Could Favor Some Publishers

By | December 10th, 2015|Mobile|

Google's Accelerated Mobile Pages project could end up favoring publishers who sign on by elevating their search results, while those who defer may find themselves pushed lower down, Jonathan Vanian reports. Google has launched the project over complai...

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Instagram demonstrates its effectiveness as advertising platform for app installs

By | December 9th, 2015|Mobile|

Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.

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Mobile Minutes: Mozilla shutters Firefox OS; Smartphones face obsolescence; Wireless-charging hurdles; Uber exits Delhi

By | December 9th, 2015|Mobile|

Today in mobile marketing – Mozilla shutters Firefox OS, gives up on smartphones; Why smartphones could be dead in 5 years; Wireless-charging tech just got another hurdle thrown in its way; Uber ends its rickshaw-hailing service in Delhi.

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Mobile Minutes: Mobile costs; Twitter’s new order; Pinterest buys Pext; Apple Watch 2

By | December 8th, 2015|Mobile|

Today in mobile marketing – Can your mobile customers afford to watch your ads?; Twitter tests displaying Tweets out of chronological order; Pinterest acquires The Hunt and Pext to build out shopping; Apple Watch 2 release date rumors: Apple Inc. planning March 2016 event For smartwatch, 4-inch iPhone 6C.

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