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Mobile Minutes: Apple taps carrier billing; Facebook expands live streaming; YouTube seeks streaming rights; Amazon Fire

By | December 3rd, 2015|Mobile|

Today in mobile marketing – Apple takes mobile phone billing to Russia; Facebook Inc. updates live video streaming for all users in US test; YouTube seeks streaming rights to TV shows, movies; Amazon launches Fire tablet in China.

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Top trends across 2015’s award-winning mobile campaigns: report

By | December 3rd, 2015|Mobile|

In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.

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Mobile Minutes: LinkedIn updates app; Snapchat shares content; British Airways boosts Apple Watch; Uber pushes mapping

By | December 2nd, 2015|Mobile|

Today in mobile marketing – LinkedIn needs to get you excited again. Here's how it'll do it; Snapchat Discover content is now shareable; British Airways to expand Apple Watch support; Uber has hired another Google Maps exec.

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