Luxury Daily today - Barneys exec: Responsiveness strategy should spotlight mobile over desktop; Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO.
Mobile Commerce Daily today - Sephora exec: Beacons need more time to evolve; How Expedia fuels shopping journey sales via mobile marketing automation.
Mobile Commerce Daily today - Q&A: Why peer-to-peer payment is PayPal’s lucrative next frontier; Mobile banking to exceed 1B users by end of year: report.
Today in mobile marketing - Twitter layoffs: Social network slashing 8 percent of workforce; Snapchat is rethinking making its own original content and reportedly laying off the team responsible for it; Starbucks launches delivery service pilot at Empi...
While numerous brands are tapping mobile during October to raise funds and awareness for breast cancer, efforts from BET Networks, A.C. Moore, Aflac, BJ’s Wholesale and Edible Arrangements stand out with the right mix of tactic and emotion.
Luxury Daily today - 'Endless aisle' approach future of omni-experience marketing; Moda Operandi leverages technology to elevate high-touch service.
Today in mobile marketing – Pepsi smartphone? Weibo social media page and leaked screenshot reveals P1 Android handset; Investors joining messaging startup Symphony, to tune of $100 million; Why some gas stations give discounts when you pay with an app; Clever app turns everyone into a roving weather reporter.
Mobile Commerce Daily today - Facebook aggregates products and offers for dedicated shopping section; Car shoppers on phablets access more content, driving satisfaction: report.
Luxury Daily today - Kenzo plants seeds of affection with social map initiative; Valentino speeds ahead as fastest-growing luxury house: report.
It’s no secret mobile has changed how consumers behave. With the consumer journey fragmented into hundreds of micro-moments, it’s increasingly important for brands to be [...]