Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
Luxury Daily today - Lexus looks to Elle readers to tout new model’s prowess; How should Balmain, H&M market their collaboration post-leak?
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
By 2019, total mobile spend by local advertisers is expected to grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences. Ben Frederick writes that the total local advertising spend that year is predicted to equal $157...
The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers. Jack Marshall writes i...
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Luxury Daily today - Four Seasons Austin taps into city’s roots with curated playlists; Top 10 luxury brand efforts of Q3.
Jack Marshall writes that for Internet users, the speedier load times promised by Google's new Accelerated Mobile Pages reader are undoubtedly a good thing. But for ad-supported sites and services, questions remain about how they’ll be able to s...
Mobile Commerce Daily today - Mcommerce sales to reach $142B in 2016: Forrester; Top 10 mobile-offline activations from Q3.
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.